Archive | Uncategorized RSS feed for this section

PR PITCHING

24 Sep

Bloggers have become much more influential today then before and have given PR people a new medium to get their message out other than using traditional media. I think many people are familiar with the saying “It’s not what you know, it’s who you know” and that statement couldn’t be truer in regards to “pitching” a blogger to write about and communicate your message to your targeted publics.

How do you deliver a good pitch to the most influential bloggers and have your message communicated effectively and not be shun off or seen as a pesky PR person? Well, I have done some research and there are a few strategies and tips that remain constant.

First, you need to build a personal relationship with the blogger. This was probably the top tip provided by the dozens of “tip lists” I searched through. You don’t want to connect with them the first time by “pitching” your brand. You want to make a connection with them first. You can do this by leaving comments and making your presence known. Don’t; however, leave comments like “great post” or “not a day goes by that I don’t read your blog” as Guy Kawasak mentions is his blog post How to Suck up to a Blogger. You want to be insightful and have something meaningful to contribute to the conversation.

Another tip on building a personal relationship is to be personal with them. You should know your blogger and what they are writing about. If you personalize your message by using their name or discussing their blog with them, it tells them that you have a genuine interest in THEIR blog, and you’re not randomly sending your pitch out to 1,000 of other bloggers as Darren Rowse listed as number two out of 21 tips in How to Pitch to PR Bloggers.

Know the right bloggers. As I mentioned above it’s not what you know, it’s who you know and I came across a somewhat comical step by step process posted by Michael Martine and then discussed in Janet Fouts blog. It points out that you need to do your research and find out who are the most influential bloggers covering your topic. You don’t want to “pitch” to hundreds of bloggers, just the right ones. If you get the top bloggers to write for you than other bloggers are going to link to them and you’re going to save yourself a lot of time.

Remember, bloggers receive hundreds of pitches a week, so you want yours to stand out. By following some of the tips provided above, and there are many more, you’re going to increase the chances of that blogger listening to your pitch and writing about your brand.

E-Mail Tips

16 Sep

1. Check Your Spelling, Especially Names
My first name can be spelled many ways. The most common way is the ‘m’ before the ‘i’ as in Jamie. You can also spell it Jaimee or Jayme. Mine; however, is spelled with the ‘i’ before the ‘m’ it’s Jaime. One of the first rules we learn in writing for the mass media is the importance of spelling names correctly. In fact, the spelling of names should be checked and double checked again especially if you are spelling a name that can have many different spellings. It is so aggravating to me when people spell my name wrong in e-mails and don’t take the time to check it to make sure it’s correct. It looks unprofessional and really irritates me when fellow students, professors and advisors spell it wrong.

2. If Your Busy, Say So
If someone sends me an e-mail and I don’t have the time to fully respond to them, I will let them know that I got their e-mail and will be getting back to them as soon as I can. Professors and students are extremely busy; especially before exams when e-mail boxes are flooded with questions. I really appreciate it when I get an e-mail letting me know that they have received it and will be getting back to me if they don’t have the time to fully respond at that moment. That way I know that I am not being ignored or that there was not a technical problem and my e-mail was never received.

3. Be Polite
Use manners when communicating through e-mail as you would in face-to face conversation. Please and thank you go along way.

4. Be Organized
I am not the best at following my own advice because yesterday I deleted over 2,000 e-mails from my student account. That’s probably an entire semester’s amount of e-mail. Don’t be like me and save yourself the headache by keeping your e-mail organized. By being organized you can easily find what you’re looking for and you’re less likely to overlook an important message. If you have more than one or a couple of e-mail accounts, consolidating them is also helpful. However, I like to keep my school e-mail separate from my personal e-mail since I don’t want my USF e-mail flooded with spam. So be careful what e-mail address you are using when giving out information.

I researched some more tips on how keep my e-mail organized because I obviously need them considering the massive amount of messages I just deleted, and found some good ones at e.how.com. The site mentions setting up filters which will automatically put your incoming mail into folders that you have created and you can also simplify your messages and keep your conversations together by threading.

I also found an extensive list here, which covers tips on sending e-mail, formatting, attachments, subject lines, forwarding, privacy and copyright and tips on writing and responding to message boards, blogs and forums.

Should PR Students Read Blogs?

9 Sep

It was not until I began my PR sequence over the past summer that I realized how important blogging is in the PR profession. I was aware that blogs existed but until my Principles of Public Relations class, I never really had much interest in them and was unaware of the value they can have to me as a student and in my future professional career.

Keeping a blog and reading blogs is an excellent way of sharing information and ideas from one PR professional or PR student to another. Personally, as a student, blogs have benefited me by allowing me to hear what other PR students are saying about topics that are of interest to me.

See, before I began Principles of Public Relations, I did not know a single student on campus that was majoring in PR. I didn’t have anyone to connect with and talk to about the professional topics and questions I was interested in. For example, what is interning like at an agency and how is it different from a corporation? Or advice on attending networking events, the do’s and the don’ts. Sure, I could have obtained advice and information from other sources, such as the career center or from my professors; however, I wanted to talk about those issues with other PR students and see what they had to say from their perspectives. Well, I have found them and here are three of my favorite blogs from other students like myself.

1. For the Love of PR
Is a blog by Ashley Funderburk, a senior PR student at Western Carolina University. She blogs about her internship experiences and her involvement in her university’s PRSSA chapter. I do not personally know Ashley, but have had the opportunity to converse with her through Twitter conversations such as #prstudchat.
2. Sydney: Unfiltered
Sydney Owen is a graduate of the University of South Florida and blogs about her experiences as a new PR professional.
3. Patrick Johnson
Patrick Johnson is a current senior PR student at the University of South Florida and who I have had the pleasure to meet with. We were shown his blog in class and I went ahead and introduced myself to him through Twitter and we then decided to meet to discuss various PR issues in person. It was nice being able to talk with someone who was ahead in me in my PR sequence and he was able to give me some really good advice

Time Management

7 Jul

A former friend on mine asked me why I don’t blog on myspace. I suppose the answer is that I like to keep my thoughts private. I have constructed this wall around me and am not willing to let anyone in on such a personal level. Now, However, I have decided to blog about my academics and my PR career.

But on a personal note, I don’t feel that I owe an explanation of this to anyone. I would hope that everyone has an understanding that everybody has a responsibility in their own life, to do what is best for oneself, and not take it personally!

I find, however, that people do not.

I am annoyed when I receive the third degree, and people constantly try to make me feel guilty and acting as if I am blowing them off or have better things to do if I am unavailable.

The most important priority in my life right now is finishing school. Focusing on school work takes up so much time. Especially since I strive for excellence, I really do get upset over a B’ when I know I have the potential of making an A’. Taking 12 hours plus working at the same time is difficult. Even trying to figure out how to manage my time takes up time

Living in Odessa now has not made things easier. It takes 45 min. or more to drive to Clearwater, depending on traffic. We all know that with gas prices and the time it takes up for a one way trip, it’s not time efficient or cheap to drop by to say hello for a short visit. Don’t think that I do not miss being so close to everyone and everything. I do, but understand that, distance has its advantages. I have always loved being around anyone who I got along with, not wanting to spend much time alone. Living such a distance from the majority of my friends forces me to spend more time alone, which is a good thing and I am embracing it. I read more, write more, save more and learn more. It’s a change and difficult to get used to, however, it’s a positive change, with benefits that will enrich my life and reach my goals.

I have met some interesting new friends and wish I had a chance to know them better. Time builds friendship. I am unfortunate because I love meeting people but barely have time to spend with the old.

I do miss hanging out with everyone, but I am constantly thinking about time. Time that I feel I have wasted in the past, the time that has been going on so fast and a “time” I thought I would be in, but have not reached. This is MY time and I hope that everyone can understand that.

I am no longer going to spend time with friends who bring me down and who are users. That kind of friendship is a true waste of time. I believe that you are what you eat; you are who you associate with. Anybody with a negative influence with my feelings or in my life is OUT.

I hope that I do not sound extremely defensive. I love my friends and miss them. I enjoy seeing what they are up to by reading status updates. I hope they understand that I am not blowing them off, but just keeping focused on my priorities. I hope they will not take it personally.

It is not that I do not WANT to have dinner, go to the beach, or a game. I do! I am simply limited for time and priorities come first.

I hope you understand me!